Are you cashing in on Cyber Monday?
December 16, 2011
Have you seen any of the data from the latest holiday sales frenzy? You know, Black Friday, Cyber Monday, Shopper Tuesday, etc., etc.? The numbers actually are quite staggering!
On Cyber Monday alone, over $1.2 billion dollars was spent on items ONLINE! In the 39 days of shopping leading into the holidays, more than $24 billion has been spent already. Depending on which study you look at Cyber Monday sales increase 13% or 24%. More than 226 Million surfers used the web – a record – as their method of searching out the best deals. What’s even more interesting is that 6.6% of those shopping virtually utilized Mobil devices such as iPhones, Blackberry smart phones or tablet devices such as an iPad or Galaxy Tab. That’s how younger people shop. In fact, that’s how younger people talk to each other, read the news, watch videos and so much more.
How we communicate as a society has changed!
Despite all the data and evidence to the contrary, there are still small businesses out there that believe they don’t need a web presence at all, let alone eCommerce capability. Ironically, many of these businesses are the same ones complaining because their bottom line – and their top line for that matter – has not increased for several years. I say to them “If you don’t expose your business to more people nothing is going to change. Having a web page and social media page is a way to great potential customers and show them what your business is about when you’re not there.”
The simple truth is not matter what you are doing right now to get information out about your business, there’s always room for improvement.
