Don’t Be a Relic – Be Relevant

Ok. You have heard it time and time again yet you won’t jump in. Twitter this, FaceBook that. Social Beat me to death.  You can’t go anywhere these days, listen to any radio show these days or watch any television program these days without seeing or hearing some reference to social media. It’s like in high school everyone talked about sex and most of us though “Everyone’s doing it but me” only to find out that was a big lie. Well, I’m here to tell you the opposite is true with social media. If you say “Everyone’s doing it but me” regarding social media you’re most likely right.

This isn’t a fad. It’s not going away. Sticking your head in the sand waiting for it to pass is not going to make it go away. If you believe this — you’re in denial.

“How often it is that the angry man rages denial of what his inner self is telling him.” Frank Herbert

The social media movement — the evolution — is changing on an almost daily basis. How we interact with each other, how we do business with each other, how we communicate with each other; it’s all CHANGING. How we exist in this modern, information age is changing. We’ve only seen the tip of the iceberg when it comes to integrating social media into our daily lives – there are over 60,000 Apps for the iPhone alone — at the beginning of November 2010 there were 50,000. That’s extraordinary!  That’s truly evolutionary!

What most social media holdouts don’t realize is their failure to change will make them a remnant, an artifact of businesses of yore. Don’t be a relic — be relevant. Take that plunge and help your business evolve. Social media will only help you to bring more exposure to your business and what business doesn’t want more exposure.