Don’t be a holdout.

I’m already the person who shows up before everyone else, leave after they’ve gone home, do the books, hire or fire employees, do employee scheduling, order supplies, and make deposits. Now you’re telling me my website isn’t doing anything for my business and I need to get involved in in this stuff called social media?

Well, yes.

Hell yes!

When the internet was a relatively new thing, say 15 years ago, it had a certain level of doubt associated with it much like social media does today. Then if you asked a business if it had a “web portal” or “domain name” or even a “web site,” most would say no.  The value of a specific web site for a company was underestimated, therefore, underutilized.  A few forward thinking businesses started using the web as a means of reaching existing customers, but most importantly, new prospects.  It wasn’t long before the power of the internet took hold and made believers out of everyone. There had never really been a way to drive people to your business like the internet.

The perception has changed. Now, there are still some businesses out there, even now, that are holdouts — we’ve all come across one or two were we ask for a web address and they don’t have one, What?  Absolutely scandalous in today’s economy. What about social media?

We are at that same juncture with social media that we were with the internet a decade ago. Is your business in a vacuum? Have your customers’ changed over the years? Are you doing so well that you don’t need any new business? As the dynamics of our society change so must your business change.

Take a hint from some of the most powerful and successful businesses in the world which have multi-million dollar marketing and advertising departments, R&D divisions and designated branding departments. Look at Coca Cola Company, Ford Motor Company, GMC, Nabisco and Wal-Mart, just to name a few. What do they have in common? They all have embraced the social media movement to drive customers to their websites. These companies discovered the value in social media — how about you?

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