Why Your Small Business NEEDS to Use Social Media
January 21, 2011
A recent Nielsen study from August 2010 showed people spend up to one third of their time online in social network sites, primarily Facebook, which opens the door of opportunity for small businesses. You need to recognize that no matter what your business is, or what it does, you need to be connecting with your customers or clients to maintain a strong marketing relationship with them throughout the year. That’s the power of Social Media
Here are some hints how to use social media to boost your bottom line.
1. Consistency
If your business has a social media site and entrepreneurs have their own, they should use their own personal social media site to promote the businesses. Look at your site to see if people landing there, even if by accident; know that it’s tied to your venture. There should be a consistent feel from one to the other.
2. Share
Share what your business does, share new products or services, share special sales and events to online people, share interactive online Q&A’s with followers. All this helps create a buzz around your business and brand.
3. Manage Your Online Presence
You may find that managing both your business and online presence is difficult. If you can’t update regularly – at least daily – you may need to consider hiring someone to do it for you. It’s key to hire the right person, with the right skill set and understanding of today’s technology, trends and capabilities. Social media gurus can be hired in expensively and can take the pressure off of you.
4. Learn and Listen
It’s important to constantly learn what the latest market trends are for your business or service but also the latest marketing trends and how to use them. Learn how to use social media as a tool rather than a toy. Most people haven’t fully developed an understanding of the power of social media. And listen to what your online followers are telling you about your products or services. Use the feedback they provide to adapt your business to your customers’ needs.
